Hot Products and Trends to Watch at GROOM’D 2023

Customers trust groomers to help pets look their best, which is why keeping up with the best tools is critical. Capitalizing on the latest grooming trends and using innovative new products give your business a competitive edge. With the right inspiration and resources, your creativity—and profitability—can flourish.

"We’re seeing many exciting developments in the pet community right now," said Vic Mason, president of World Pet Association (WPA). "From wellness to mobile services, there are several ways pet groomers can expand their reach and better serve their customers."

On March 10-12, WPA will host GROOM’D, an event where grooming professionals can find the latest supplies and services from more than 100 exhibitors, learn new skills in over 50 educational sessions, connect with thousands of other pet pros, and compete in highly anticipated grooming competitions for $15,500 in cash and prizes.

Here are just a few of the hot products and companies you can expect to see at GROOM’D 2023:

This multipurpose mist is designed to be a go-to product. Apply it to a dog's coat for smoother scissoring or to tame static, frizz and flyaway strands. Moxie Coat Mist also adds shine and softness without leaving a sticky residue—a great finishing touch for dog grooming, especially before a big show. davismfg.com

As consumers continue to invest in their pet's health and wellness, there's been a growing awareness of the importance of hypoallergenic products. Truly Hypo Shampoo cleans coats without irritating skin. It's free from parabens, sulfates, fragrance and dyes, and the mild solution includes soothing ingredients such as jojoba oil, aloe vera and panthenol to moisturize even the most sensitive skin. naturesspecialties.com

Managing your calendar, client communication, payments and other essential services can take up a lot of time that you could otherwise spend on your passion for helping pets look and feel their best. This app's cloud-based software streamlines operations, with options for generating reports, scheduling staff, creating virtual appointment cards, booking recurring visits and much more. gingrapp.com

A lustrous, plush coat isn't the only benefit of this supplement for dogs and cats. The formula contains more than 15 omega-3 and omega-6 fatty acids derived from wild-caught fish. These anti-inflammatories can help ease itchiness and soften coats, while also supporting eye, ear and immune health. Offer this product for clients whose pets suffer from hot spots, allergies, dry or irritated skin, or too much shedding. pawtree.com

Lightweight, ergonomic and easy to use, these straight and curved scissors, trimmers and chunkers cut clean lines so you can show off your skills and create a variety of looks for your clients. Choose the individual tools you need or build your own set of Black Panther shears and blades. precisionsharp.com

Your scissors are among your most valuable grooming tools, so it's smart to take care of them for the long run. On the outside, the cylinders are made of durable plastic in a variety of stylish colors; inside, there's a patented material that protects your blades from nicks and scratches. The Sprout Scissor Cylinder Holder features an attached compartment for extra accessories, so all your tools are in one easily accessible place. petagree.com

This small-but-mighty dryer is easy to use and maintain. The powerful motor lets you quickly dry coats while adding volume, and the flexible hose and multiple nozzle options give you versatility. At the end of the day, simply pop out the filter for cleaning so your Super Cyclone stays in top condition. shernbaousa.com

Ready to hit the road? Join the trend toward mobile grooming and invest in the Ultra Groom. With an economical price, a small footprint and fuel efficiency, this vehicle combines affordability and sustainability. The RAM ProMaster 2500 High Roof Cargo Van is agile for stress-free driving but still roomy enough for all your grooming supplies. wagntails.com

GROOM’D takes place at the Georgia International Convention Center near Atlanta. Visit groomd.org to learn more and register.

The World Pet Association (WPA) brings the pet world together so quality interaction and education between and among product suppliers and pet owners can create healthier, happier pets and a healthier, more productive pet industry. Founded in 1950, WPA brings thought leadership, innovative thinking and best practices to the pet industry, working to inform and educate the general public in order to ensure safe and healthy lifestyles for our animal friends.

Get updates delivered to your inbox weekly.